What did one ocean say to the other?

Nothing, it just waved.

Done.

I knew it was a good idea to start on the postcards early. Having the stress of 100 collages to do on my mind with all the work that seemed to pile on top of me from this GDF project would not have been good (this was also the reason for a missing blog post...oops!) Well, anyway finally the PDF is finished. After meticulously editing and editing, I've reached an outcome that I'm satisfied with, it's not perfect but I can always change it after the assessment. Here's the first page of the PDF and the final idea I produced from the project.

PDF front page work in progress

Final outcome - 'Be Greener' Tote Bag

Although the design of the Tote Bag is only something I quickly mocked up, I really like the concept behind it. My target audience was 15 to 20 year olds, so a tote bag is appropriate due to the fact that many people this age love shopping. The message I am trying to promote is 'Be Greener' so a tote bag does this as it is meant to replace plastic bags, as it is more hard-wearing you can reuse the bag again and again. What makes the idea a little different is that you collect vouchers from selected shops every time you use your tote bag when shopping. These tokens allow you to upgrade your tote bag from the first one you purchase (first in image) to the last, full colour bag - I think this could become a craze or a collectible item, which could also easily have a range of products. The clients brand would be discreetly placed somewhere on the tote bag, so people can see that the brand, Clearasil in this case, are doing something good for the environment.

Now that this is over, I'm feeling a little more relaxed, and as I have been to see a few galleries since my last post I shall update the details soon. :)