Friday 12 November 2010

Good Design

Studio On Fire
One of the first companies I came across whilst looking for examples of design I really liked was Studio On Fire. As a company who dabble in both design services and letterpress printing, they compare themselves to 'having cream and sugar in your coffee. We bring a keen synergy of design sensitivity and production knowledge to our projects. We are backed by full, in-house modern letterpress printing capabilities.' Once I actually looked at their portfolio, I was spoiled for choice as to what example I should choose to put on here, they pretty much all inspired me. In the end I chose this simple CD cover design for Eric Brandt.

Erik Brandt "Sometimes" CD- Studio On Fire
The design uses illustration, watercolour and letterpress to create a simple yet for me, timeless piece of packaging. The title of the album 'Sometimes' blows in the wind around a tree that is a suitable choice of illustration, that makes you think and daydream a little. I also really like the use of colour of the splash of blue against the otherwise monochrome image, as everything works with each other and so the piece feels well balanced. Another thing I enjoy about this design is the texture, you can see it even on a computer screen, and it really makes you want to reach out and feel the product.

MyORB
MyORB or MyORangeBox are an art and design based company, located in New York City who have the aim of being curious, intriguing and playful in their work. I stumbled across their page by accident really, just by clicking away at random links on a design website, however I'm glad I did. The design I chose to share on here is a page taken from a beautiful book 'Tramnesia - Hotels', which is a collection of photographs showcasing the similarities and differences of a home away from home.

'Tramnesia-Hotels - MyORB'

 What I find so striking about this image is the simplicity of the content and the layout. I really liked the mirrored spherical photographic images, as this makes the pair work together, as a set. The white space around the centrally placed images makes the photographs stand out well, and gives it a good quality feel to the design. The colours used are quite subdued and don't jump out too much and I think this also adds to the quality of the image, and is used quite appropriately with the sleepy feel to the page.


 Sawdust
Sawdust is a London based company run by award-winning Rob Gonzalez and Jonathan Quainton who love to work 'with type and image across all platforms, and enjoy collaborating with other image-makers and people working in specialist areas.' One of the pieces of work I really enjoyed off their portfolio was their collaboration with Sam Green, promoting his illustration studio.

Sam Green- Limited edition A3 mail out- Sawdust
One of the main reasons I particularly admired this piece of work for was the layout of the image and the relationship between the image and the text. The basic colour scheme is matched well by the minimal text on the front cover, and I like that Sam Green's name hasn't been over-complicated to more than his initials. Even though this work would be folded in to a booklet, I think it works perfectly as a spread, like is shown above.


Inka Järvinen
I have chosen to share a piece of design by Inka Järvinen, who is actually part of the Finnish Graphic Design company 'Weklig.' However, this piece was designed solely by Inka, it is an EP cover for the artist Viisi.
Vieraalla Maalla-Viisi EP-Inka Järvinen

 The style of the CD cover is what drew my attention to this particular design. I think the earthy colours create an organic feel. I feel like the method Inka Järvinen has used also adds to this organic feel, by incorporating an antique look in to often modern collage work. The text is well-styled and just big enough for the information to be read easily, but does not detract from the artwork, which is of key importance in the promotion of a CD.


Hort
Hort is a creative design company from Berlin, in Germany. From looking at their website, you can sense their own fun, personal style, which seems very 'trendy', although navigating round their site was trickier than most. Hort often design more than one project for each client, as they come back to the design team for more merchandising. One of Hort's clients that I liked the design work for is 'Booka Shade', international stars of house and techno. Below is their record sleeve to their LP 'Movements.'

Movements-Booka Shade-Hort
The simplicity of this LP cover really works well as a design, as again, often music sleeves shouldn't distract from the information or the style of the music. The image really reflects the title of the LP too, 'Movement', as the tangled wires and the moving legs look like they are in a running action. I like the collage and cut-and-paste effect that the design uses too, it reminds me of the workshop we had with Darren (and the 100 postcards we had to complete.) Finally, I think the layout is very well thought out, and the text balances out the image perfectly.

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