Tuesday 3 May 2011

Positive & Negative Space: Content Analysis and Representation led by Paul Bailey

'How do we identify what is positive and that which is negative about London on a
day-to-day basis? How do we digest this information? Do we always experience
an equal measure of both?
You will visualize your findings utilizing simple info-graphic methods.'


I've always had an interest in well-presented and clever infographics, so I was quite looking forward to Paul's workshop. We were told to bring in a daily London newspaper, which we ended up dissecting by determining between the positive and negative in the content of the paper, and marking these with post-it notes. After this, we swapped papers with someone else and looked in to how they had overcome this task.


After completing this, our main task was to analyse this content and then represent a positive/negative visualisation using our own infographic methods. We highlighted how we sorted the content using a key stating whether the information was negative/positive/neutral/image or text. We were shown a quote which I found very interesting and appropriate in how to approach infographics by Christina Van Vleck:

'Giving shape to meaning... distilling information down to its most essential and meaningful elements; 
sorting and organizing until the patterns come to the surface; bringing clarity and focus to what initially feels overwhelming; providing a layered visual experience encompassing both the big picture and, at closer examination, the smaller details. '
_Christina Van Vleck

Content Analysis and Representation

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